How do you explain, in under 90 seconds, a platform so intelligent it can predict and help prevent unplanned power outages? That’s the message GE asked us to convey. Looking forward to telling more of GE’s stories when they become our new neighbor in South Boston.
We’ve given the brand that’s a smarter way to get around the city, a smarter way to present and sell itself to customers around the country.
You know you’re working with talented editors and designers when they help you distill a 40-minute docufictional 3D film into a 30-second TV spot that garners as much audience applause as the full-length feature. Rich Swietek, Founder/Creative Director, Friendly Giant Marketing, LLC